WAR GAMES

is our passion

Since 2013, PWG has delivered over 92 workshops for Pharma and Biotech companies across the globe. We have developed one of the most effective war game methodologies and we know what works and what doesn't so you don't make the mistakes others have made.

"I have been to many previous games but this one is by far the best I have attended ... I have a playbook I can plug directly into my launch plan ..."

- European Brand Lead responsible for launching a blockbuster in 2016

"The war game helped us develop a strategy to compete in a new market ... we refer to the playbook from the war game almost every day"

- TA Head, Rare Disease Franchise, Top 10 Pharma, 2018 

TEAM

Arjan Singh
Managing Partner



Arjan Singh has a unique 360° view into the world of strategy and market/competitive intelligence where he has worked industry side as a practitioner, educated many people in an academic setting and consulted to major companies globally. He is an expert in leading strategy development and implementation through strategic & competitive analysis, war games/competitive simulations, scenario planning and building early warning systems that deliver significant business impact - his projects have delivered over $1.7 billion in documented business impact through his practical and actionable approaches